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Marketing Coordinator

Etobicoke, ON, CA
Job ID: JO-1741-ESP
Tiempo complete/Tiempo parcial: Completo
Statut de l'emploi: Fijo

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Principales Responsabilidades

Responsible for coordinating photography of all e-commerce requirements for submission to retailers, including preparing product, taking inventory of product and collecting packaging for e-comm photographer/freelancer

•Maintain branded websites using built-in CMS (Content Management System) software and manage its digital content
•Understanding of corporate and retailer guidelines and the ability to stay within those parameters
•Generate cross-channel content (blog posts, image posts, articles, infographics etc.) for distinct audiences
 
•Assist in coordinating photo shoots including booking talent and photographer, order product, prepare call sheet and attend photo shoots
•Assist and maintain social media calendar and execute posting upon approvals
•Responsible for preparation and transfer of social media photography and for retailer approvals
•Sound understanding of the current social media platforms and e-marketing tools, including Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Mailchimp and Hootsuite


•Prepare digital marketing and merchandising presentations for internal and client meetings
•Prepare all marketing materials as required for presentations (banner ads, brand spotlight ads, postings, images to reflect content, sell sheets)
•Determine the message the design should portray
•Ability to design for multiple brands, clearly identifying who the target customer is
•Clean up images on a needed basis, including product and model retouching such as and not limited to; skin blemishes, highlighting product features, colour correcting and smoothing out imperfections


•Coordinate and develop graphic design for PowerPoint presentations and similar materials
•Design conceptual mock ups for digital marketing initiatives specific to our branded retailer product assortment
•Maintain digital library to ensure that all is current, organized, and easily accessible for all branded materials
•Update project outline documents to monitor work in progress
•Assist and maintain budgets for online marketing initiatives


•Maintain digital library to ensure that all is current, organized, and easily accessible for all branded materials
•Update project outline documents to monitor work in progress
•Assist and maintain budgets for online marketing initiatives
•Conduct market research to support marketing concepts and initiatives
•Work with WSGN and download ecomm, social media and design trends
•Subscribe to ongoing digital marketing newsletters to stay current on relative ecomm trends

 

 

Perfil y Habilidades Básicas

•University or College degree in Graphic Design and/or Marketing with 3 to 5 years of experience in a similar role

•Minimum 3 years experience in digital design with excellent graphic design skills
•Advanced knowledge of Microsoft Office applications including Word, Excel and PowerPoint a must

•Highly proficient with Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat – Mac Platform
•Web Design experience
•Update and maintain website content with graphics, product & writing creative copy (an asset)?Knowledge of the graphic design for both web and print process, production procedures, applications and methods

•Extensive knowledge of typography and design theory
•Proficient in image retouching, correcting color and creating composite images
•Experience in a broad range of disciplines – branding, digital, packaging, advertising, corporate identity and promotions is an asset
•Knowledge of pre-press and printing processes is an asset
•Able to multi task, work with multiple deadlines and work within a changing environment
•Attention to detail and excellent time management skills
•Excellent written and oral communication and organizational skills with a high degree of initiative
•Product photography experience – on and off-figure
•Prior experience in the fashion or intimate apparel industry is an asset
•Fluent in English spoken & written
•Motivated, energetic and a team player

Informaciones Aditional

We thank you for your interest in a career at Gildan, however only those candidates retained for an interview will be contacted.


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